The School for Ethics and Global Leadership (SEGL) is on a mission to equip high school students with the knowledge and ethics to change the world. To help SEGL on its mission, Solvm created a website that helped promote the school’s cause while relating to its audience.

Old Website

Columns are popular, but they create confusion. Columns are best for comparing information. Research show that side bars receive little attention. The vertical navigation is also a poor use of space. It kills the amount of screen space you have to work with. Thus promoting cramped layouts.

 

BUSINESS BENEFITS

  1. Site reflects SEGL’s professionalism and values
  2. Site builds trust, intrigue and rapport
  3. Site has helped attract students
  4. Improved SEO
  5. Increased confidence in online appearance
  6. Users enjoy the site
  7. Increased usability
  8. Easy to manage site

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The folks at the School for Ethics and Global Leadership, based in Washington, D.C., wanted to improve their organization’s logo. Solvm knew it could make it better by creating a design and color scheme that was versatile.

Green and brown were chosen to symbolize growth, peace and connection to the world. As a bonus, the new SEGL logo could work well on its own in one color, whereas the old logo couldn’t — the globe got lost and looked like a solid dot. Also, the space view of the Earth in the original logo made SEGL appear to be a space program.

The new design implies action, almost as if SEGL is focusing its efforts on the world, which is part of SEGL’s mission: to “create positive change in the world.”

Most importantly, SEGL’s representatives love the logo and feel confident with the school’s refined identity.

Old Logo

BUSINESS BENEFITS

  1. Logo reflects SEGL professionalism and values
  2. Logo builds trust, intrigue and rapport
  3. Increased confidence in online appearance
  4. People love the logo!

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Solvm helped Pacent, an education-solutions company based in California, design multiple covers for its new standardized test-taking tools. These tools (booklets) help students prepare for and ace the math requirement of the “California Standardized Test.”

Design goals

With teachers and students in mind, Pacent and Solvm set forth to include the following logical design features within the covers of the booklets:

  • Clean and minimal one-color design
  • Lively and logical color scheme
  • Distinguishable
  • Defined place to write a student’s name

Basic adjustments, big improvements

Together, we designed a cover that acomplished the aesthetic and functional needs for each booklet. All booklets are one solid color to keep printing costs low. There is a booklet for each level, and a color that corresponds to that level. Green seemed appropriate for the first level (Math 2) and helped represent a starting point. The last two colors of the booklets are silver and gold, thus indicating a level of mastery and promoting wealth of knowledge.

The top-right corner of the booklet indicates whether the booklet is a Student or Teacher version, thus allowing a teacher, at a quick glance, to tell versions apart.

A large space for the student’s name is provided at the bottom of each booklet. This also creates a standard place for the name, thus making it easy to find.

Since the booklets’ creation, Pacent has reported that they are selling like hotcakes. WIN.

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