The School for Ethics and Global Leadership (SEGL) is on a mission to equip high school students with the knowledge and ethics to change the world. To help SEGL on its mission, Solvm created a website that helped promote the school’s cause while relating to its audience.

Old Website

Columns are popular, but they create confusion. Columns are best for comparing information. Research show that side bars receive little attention. The vertical navigation is also a poor use of space. It kills the amount of screen space you have to work with. Thus promoting cramped layouts.



  1. Site reflects SEGL’s professionalism and values
  2. Site builds trust, intrigue and rapport
  3. Site has helped attract students
  4. Improved SEO
  5. Increased confidence in online appearance
  6. Users enjoy the site
  7. Increased usability
  8. Easy to manage site

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The folks at the School for Ethics and Global Leadership, based in Washington, D.C., wanted to improve their organization’s logo. Solvm knew it could make it better by creating a design and color scheme that was versatile.

Green and brown were chosen to symbolize growth, peace and connection to the world. As a bonus, the new SEGL logo could work well on its own in one color, whereas the old logo couldn’t — the globe got lost and looked like a solid dot. Also, the space view of the Earth in the original logo made SEGL appear to be a space program.

The new design implies action, almost as if SEGL is focusing its efforts on the world, which is part of SEGL’s mission: to “create positive change in the world.”

Most importantly, SEGL’s representatives love the logo and feel confident with the school’s refined identity.

Old Logo


  1. Logo reflects SEGL professionalism and values
  2. Logo builds trust, intrigue and rapport
  3. Increased confidence in online appearance
  4. People love the logo!

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