How much does a great website cost?

Great question. The answer is you can get a great website for free, and you can get a great one that costs an arm and a leg as well.

There is no consistency in pricing in the Web industry. And quality isn’t always reflective of the price either. The goal is to get your money’s worth. Consider these suggestions when assessing the cost of a new or redesigned website.

1. Know your budget

I’m not sure that you want to kill your operating budget with the cost of a new website. The truth is that there are a lot of options for whatever budget you have. If you have no budget, you can get a free site through WordPress.com. You can choose from a bunch of templates, and it can be upgraded easily when you have the money to do so.

If you have a couple grand to tens of thousands of dollars to spend, you will be able to have something customized. The benefit here is that the site can be made to address each of your business goals and your visitors’ needs.

2. Understand Your Return on investment (ROI)

Your ROI must be measured in two categories: monetary and reputation. You will want to project and measure how much business you get from your website. Your website can help you make more money. Work on a strategy for turning visitors to customers — whether that be by selling something online or prompting them to contact you.

You will also want to measure how much your site adds to a better reputation. Your website is a great tool for promoting your professionalism, value and ability to solve your visitors’ problems. Your ROI should also boost your identity.

3. Stay Fresh

There are no perfect websites, only excellent ones. Just because your new website is launched doesn’t mean you’re free from investing in it. A website must be maintained to retain its relevance. Thus, it is imperative that your site is easy to update and flexible enough to grow and change along with your business. Websites age like bread, not like wine.

4. Opt for a Valuable Web Strategy

A common and simple Web strategy is, “Let’s launch a quick, cheap site so people can find us.” A more mature and challenging Web strategy is, “Let’s create a site that makes us money and generates interest, trust and loyalty among our visitors.”

Both are strategies, but the latter requires the help of an experienced Web agency. Put your money into a Web strategy that builds your value.

5. Design to solve problems, not to add features

As enticing as all those animated features and diamond-encrusted letters are, do they really help your visitors? Your website is for them not for you. Usually, your visitors want information. So, provide them with information as quickly and cleanly as possible. Put your money into clean and organized solutions and not flashy over-designed ones.

6. Take your time

Price is important, but not as important than taking the time to hash out a strategy that will work. Each business is unique and your site should complement your uniqueness. Regardless of the price, nothing will be more frustrating than a poorly planned and executed site that leaves you back at square one —paying for another redesign.

If you have any questions or suggestions, we’d love to hear them.

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