to use the internet to better your business if you are willing to take the time to build trust.
People don’t spend money on products or services they don’t trust.
When you’re ready to build TRUST online you will need to address three key practices. They are:
- Visual cues
- Excellent service
- Performance indicators
Professionalism has a uniform. Your site is either dressed for success or it is not. If you want visitors to trust that you are worth their investment, then look trustworthy. If you give them a reason to distrust you, you increase the probability that they will do business with someone else.
It isn’t hard to dress your website for success. Schedule a time to discuss ways to build business and trust online.
Do you know what else builds trust? Empathy. If you want more business, then show people you care. Give them a reason to trust you, to come back and tell others about your product/service. If your website is not taking the time to care, connect and communicate then you are damaging your trust online. Visitors aren’t stupid. They can tell when you don’t care about their experience on your website.
Providing excellent service online is not hard at all. Start by setting up a time to discuss ways to build a website that shows you care about your visitors.
Nothing makes you more trustworthy than showing that you are listening and taking the time to better meet your visitors’/clients’/customers’ needs. If you aren’t monitoring how visitors interact with your site, then you are wasting a golden opportunity to improve your business and build trust.
Install Google Analytics in your site to begin learning how visitors interact with your site. Let us help you set up Google Analytics, analyze visitor data and make informed decisions about improving your business.