Redefining and Refining a Logo
The folks at the School for Ethics and Global Leadership, based in Washington, D.C., wanted to improve their organization’s logo. Solvm knew it could make it better by creating a design and color scheme that was versatile.
Green and brown were chosen to symbolize growth, peace and connection to the world. As a bonus, the new SEGL logo could work well on its own in one color, whereas the old logo couldn’t — the globe got lost and looked like a solid dot. Also, the space view of the Earth in the original logo made SEGL appear to be a space program.
The new design implies action, almost as if SEGL is focusing its efforts on the world, which is part of SEGL’s mission: to “create positive change in the world.”
Most importantly, SEGL’s representatives love the logo and feel confident with the school’s refined identity.
- Logo reflects SEGL professionalism and values
- Logo builds trust, intrigue and rapport
- Increased confidence in online appearance
- People love the logo!