Redefining and Refining a Logo

The folks at the School for Ethics and Global Leadership, based in Washington, D.C., wanted to improve their organization’s logo. Solvm knew it could make it better by creating a design and color scheme that was versatile.

Green and brown were chosen to symbolize growth, peace and connection to the world. As a bonus, the new SEGL logo could work well on its own in one color, whereas the old logo couldn’t — the globe got lost and looked like a solid dot. Also, the space view of the Earth in the original logo made SEGL appear to be a space program.

The new design implies action, almost as if SEGL is focusing its efforts on the world, which is part of SEGL’s mission: to “create positive change in the world.”

Most importantly, SEGL’s representatives love the logo and feel confident with the school’s refined identity.

Old Logo

BUSINESS BENEFITS

  1. Logo reflects SEGL professionalism and values
  2. Logo builds trust, intrigue and rapport
  3. Increased confidence in online appearance
  4. People love the logo!